Are you Making the most out of your Website’s Donation page?

Your donation page is a vital part of your website. Every nonprofit that accepts donations should give their donors the option to donate online. The below tips will help you make the most out of your donation’s page.

Your donation page is a vital part of your website. Every nonprofit that accepts donations should give their donors the option to donate online. The below tips will help you make the most out of your donation’s page.

1. Make the donation process as painless as possible

a. Don’t require users to setup an account to donate.

2. Use a single page donation form if possible, with just one confirmation page

a. One page forms do significantly better for most organizations in converting visitors to donors.

b. There is less of a chance that there will be browser or connectivity issues if there’s only a single page.

3. Use a combination of donation forms

a. Studies have shown that a general form along with other forms for more specific giving options work best. This helps show the donor exactly what their donation is going to and allows them to choose what is most meaningful to them.

4. Provide donors with suggested gift amounts

a. Donation forms should always display a minimum gift amount and predetermined gift options. Providing fixed values gives donors a frame of reference when giving and have performed better in tests than those without any.

5. Make sure your donation page includes a Trust Seal

a. Trust Seals should always be placed on the donation payment page. These seals reassure donors that their information is safe and the site is reliable.

b. Trust Seals should be in a prominent place above the page fold and including more than one has tested well among donors.

6. Make your page mobile friendly

a. With smart phones becoming the norm, it is important to make sure your donation form is available via mobile. This gives donors the option to give a gift anytime and anywhere they are.

S. Slade Sundar

S. Slade Sundar is a senior executive, strategist, and international speaker on topics including fundraising, endurance registration, millennial management, performance culture, and online technology.

As the Chief Operating Officer of Forte Interactive, Slade leads marketing, operations, human resources, and product development, while overseeing a staff of Millennial employees.
S. Slade Sundar
S. Slade Sundar
S. Slade Sundar is a senior executive, strategist, and international speaker on topics including fundraising, endurance registration, millennial management, performance culture, and online technology. As the Chief Operating Officer of Forte Interactive, Slade leads marketing, operations, human resources, and product development, while overseeing a staff of Millennial employees.
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