Forte Interactive Acquires Millennial Research and Strategy Agency
WEST PALM BEACH, Fla.,, May 1, 2014 – Forte Interactive, the parent company of RacePartner and TrustedPartner, announced today the finalization of their acquisition of Indianapolis-based research and campaign agency Achieve, LLC.
Achieve, LLC works exclusively with causes and events providing creative awareness and support campaigns to help clients attract and retain new participants and fundraisers. In addition, Achieve specializes in the research of the behaviors of Millennials, also known as “Generation Y,” on a national scale and publishes the Millennial Impact Report, as well as produces the annual MCON conference.
The integration of millennial research and strategy will enable clients using RacePartner and TrustedPartner to engage the largest generation on our planet through registration and fundraising. According to Oracle’s Gen Y Report, Millennial’s expected spending power will be over $3.39 trillion by 2018– and engaging them online requires more than just generic marketing event emails and a self-setup registration form. In fact, 84% of Millennials look to peer recommendations to influence their spending than traditional marketing.
“This is an exciting day for the Forte Interactive and Achieve teams. Together, we can continue to build better solutions that help further endurance events and nonprofit causes,” said Slade Sundar, COO of Forte Interactive. “Achieve’s strengths in millennial research and marketing complement our registration and fundraising platforms, and will provide us with enhanced services that allow us to take our client’s success to new heights.”
As the Chief Operating Officer of Forte Interactive, Slade leads marketing, operations, human resources, and product development, while overseeing a staff of Millennial employees.
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