How To Create a Nonprofit Facebook Page
Facebook fan pages can be incredible tools for you to drive traffic, generate interested from your network, and craft a powerful, well-rounded web presence for your nonprofit. Here’s how to do it.
A Facebook Fan Page can allow you and your supporters to post relevant updates, events, causes, and donation campaigns as you see fit; it allows people to easily find, share, and connect with you outside of your website; and finally, it’s another micro-site in your growing organization’s network of all important, inner-connected web assets.
Creating your Facebook fan page is the first step, and this tutorial will walk you through the basics to get you going. At the end of this lesson, you’ll be able to:
- Create a branded, fluent Facebook page that’s captivating and engaging for your followers;
- Post, update, and maintain multimedia to your page that relays your missions, activities, and efforts to the world.
Creating a Facebook Fan Page
If you’re already using Facebook, whether it’s a personal account or an organizational level account, you can log in using your personal account, and load up the Create a Facebook Page window.
Facebook doesn’t allow you to just create a fan page in and of itself; you must have a personal account first. Once your fan page is set up, you can access is by searching for it or by clicking on the “Account” drop down button in the top right hand corner of your Facebook page, clicking on “Use Facebook as a Page” and by choosing the page.
We’ll now follow the instructions to create the page.
- Click on the second box, “Company, Organization, or Institution”
- choose “Non-Profit Organization” as the category from the drop-down list.
- Enter in your non-profit’s name, agree to the terms, and click “Get Started.”
- You’re page has been created!
Customize and format your page and invite friends
The default page you first see will stay active until you complete at least a few of the steps labeled in green and blue from 1-6, and will disappear completely after a handful of people have “liked” your page. It simply serves as a guide in getting your page up and going. First, click on “Upload an Image” in the middle of the page to upload your organization’s logo.
Next, you can suggest this page to your friends. By clicking “Suggest to Friends”, what you’re doing is sending out an invitation to your Facebook friends to visit the page. This step is very important in gathering your initial followers. You may want to put it off until the end, taking the time instead to write some status updates, upload some pictures, and just generally “build out” your page, but you don’t have to. That’s entirely up to you.
You can hand-pick who you want to invite to the page, or to invite all of your friends at once, follow this shortcut:
- When all contacts have been selected, they will be highlighted in blue. Construct as interesting and attractive message (copy and save the message – we’ll explain why in a minute) and click “Send Invitations”.
You can also invite people in your organization’s network using Outlook contact files, Constant Contact, or email listserv’s stored on a .CSV file by simply uploading the file. The other option (perhaps even in addition to those above if you really want to maximize the traffic to your page) is to simply enter your email address and password and click “Find Contacts”. Your information is never stored and most of the common email clients like Gmail, Yahoo, and Hotmail are supported. Use the invitation message you constructed and saved from the “Suggest to Friends” step above and paste it here to save time.
Finally, add some finishing touches your new Facebook fan page like photos, videos, and some status updates. Remember to keep these updates coming; posting regular, relevant updates is incredibly important to keep your followers closely engaged. These updates can be anything – new events, you organization’s daily activity updates, call-to-actions that drive traffic to your website’s donate page – but the one they have to be is consistent, and most important, they have to be done!
As the Chief Operating Officer of Forte Interactive, Slade leads marketing, operations, human resources, and product development, while overseeing a staff of Millennial employees.
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