Nonprofit Fundraising Resolution #2 – Go over to the Dark Side. (a.k.a. Social Media)
In this post, we address how to engage your donors and constituents with a social media plan. Every year, resolutions come and go – but not this year! 2012 is the year your nonprofit will be successful online! In this multi-part series we will be giving you tips and tricks to stay on your Nonprofit Fundraising Resolutions to be the best organization you can be.
Resolution #2 – Go over to the Dark Side. (a.k.a. Social Media)
Your board members and bosses want you to be on social media. You are already aware that it is the wave of the future…but you’re a busy person with more important things to do!! You don’t have time for fun and games and chitchat, right?
Wrong! You don’t have time NOT to do all of that. Social media helps you connect with people that will talk about your cause and, more importantly, those who will share your cause with others. Social media is also where a growing number of people get their news and content daily.
Those same people are donating online. Did you know the average Facebook Fan is worth around $136? Not only that, but people are spending more time on Facebook; An average of 8 hours a month. And that’s just the AVERAGE! I’m sure you all know a peer that spends more than that on Facebook a week.
That’s one of the reasons Campaign Builder for Facebook has been such a powerful tool for our clients. People don’t want to interrupt their Facebook session to donate to your cause or read about a success story. They want to do it on Facebook, and Campaign Builder for Facebook allows them to do just that.
Now, I know it is difficult to manage multiple networks, but first start out with one. Facebook is by far the most popular network for nonprofit engagement, although Google+ isn’t far behind. Use the content skills that you learned in the first post of this series: Resolution #1 – Be fresh with your donors…fresh with content, and start posting updates to your Facebook Fans!
As the Chief Operating Officer of Forte Interactive, Slade leads marketing, operations, human resources, and product development, while overseeing a staff of Millennial employees.
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