Palm Beach Atlantic Partners with Achieve to Engage Millennial Alumni

University engages the leader in Millennial research to understand next generation of alumni.

WEST PALM BEACH, Fla., Oct. 15, 2015 — Despite universities facing cuts to higher education across the nation, charitable donations to colleges reached $38 billion in 2014. Alumni were the second-largest contributors to university fundraising, a trend that’s leading Palm Beach Atlantic to take proactive steps to engage the 73 percent of young alumni who intend to donate to their alma mater.

“It’s very important that we keep our young alumni engaged and connected,” said Vicki Pugh, Vice President for Development for Palm Beach Atlantic. “We recognized the need to develop a strategy that is based on proven research and that is why we are very excited about partnering with Achieve.”

Achieve, a division of Forte Interactive, is a research and creative agency who helps organizationsunderstand and activate their audiences. Achieve’s research includes the Millennial Alumni Study and theMillennial Impact Project, and the agency also hosts MCON, an annual conference dedicated to social movements.

“We’ve created a culture at Forte Interactive that caters to the Millennial generation’s desire to help their community,” explains Robert Anderson, Founding Partner of Forte Interactive, and a Palm Beach Atlantic alumnus. “Our Achieve division is the industry leader in Millennial research and a natural fit for a school like Palm Beach Atlantic that does a lot of work in our community.”

The Millennial Generation is socially conscious and demands personalization, and converting them from cause enthusiasts to donors requires some strategic thinking.

“We’ve already learned a lot from Achieve’s survey of our recent graduates,” adds Pugh. “We’re very excited to keep our young alumni connected to Palm Beach Atlantic and help them find jobs, meet career mentors and stay connected to their favorite faculty members.”

About Palm Beach Atlantic

Palm Beach Atlantic University is a private, independent university offering undergraduate, graduate and professional degrees in West Palm Beach, Orlando, Wellington and online. The University is dedicated to the integration of Christian principles to prepare students for lifelong learning, leadership and service. For additional information, visit our website: http://www.pba.edu.

About Forte Interactive, Inc.

Forte Interactive, Inc., is a research, design and technology services company that helps organizations inspire action and change the world. Forte combines globally recognized research from its Achieve division with thoughtful strategy, stunning design, and cloud-based software to understand and activate donors, registrants and other audiences. Forte’s cloud-based software solutions, TrustedPartner and RacePartner, offer comprehensive content management, fundraising and registration tools for nonprofits and endurance events. Visit www.ForteInteractive.com or call (866)-55-FORTE. 

Contact

Rai Masuda
Director of Integrated Marketing
(561) 833-4040
[email protected]
www.forteinteractive.com

Rai Masuda
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Rai Masuda

Director of Integrated Marketing at Achieve
Rai Masuda is Achieve's Director of Integrated Marketing. He is responsible for developing content-based initiatives, managing day-to-day digital marketing strategies, and monitoring all marketing campaigns to help guide future projects.
Rai Masuda
Follow us
Rai Masuda
Rai Masuda
Rai Masuda is Achieve's Director of Integrated Marketing. He is responsible for developing content-based initiatives, managing day-to-day digital marketing strategies, and monitoring all marketing campaigns to help guide future projects.
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